MARKETING SERVICES :: Low-Cost Marketing Activities That Work

At Justin Downey Marketing, we categorize our services as high-impact, low-cost marketing.  We only recommend marketing activities that impact business and marketing goals and, at the same time, can be executed to a high level of quality for a price that will create a positive return on marketing investment.

We offer a comprehensive service offering, including:

Contact us today to schedule a free Marketing Needs Assessment to determine the right mix of services that will help your business reach its most lofty goals.

The following are a list of some of our marketing services along with a description and examples or recommendations.

:: Custom Website Design

As a pervasive marketing medium, website development has become its own worst enemy. Almost anyone can design a website and almost no one can do it well.

Websites should be intuitive, built around user-experience and designed to fulfill a specific business objective.

The development of any new website requires an understanding of design as it pertains to user experience and how it facilitates that business objective. Everything else is just a pretty page.

Check out our Easy Small business Marketing white paper: "The Business-Building Website" for the easy way to market your small business via an informational website.

:: Creative Design

The difference between an artist and a designer is that an artist designs for himself and a designer designs for the client.

At Justin Downey Marketing, we are designers. We believe creative design should present the Brand, the value, and the product or service in a way that is captivating and relevant. Every color, every line, every graphic, and every line of copy should exist as a means to build familiarity, distinction, and most of all, action.

Common creative services include:

• Print Advertising Design
• Direct Mail Design
• Online Advertising
• Trade Show Booth Design
• Sales Brochures
• Business Cards
• Corporate Letterhead
• Logo Design
• Brand Standards

Check out our Big Idea posting entitled, "Stop Collateral Damage", for more information about creating the kind of business collateral that makes sales—not trash.

:: Search Engine Optimization (SEO)

What's the value in having a website if no one can find it? As offline indexes like the good-old yellow pages are being used less and less, online search engines play an enormous roll in the success of any marketing website.

Search Engine Optimization or SEO, is the practice of fine-tuning the website to be indexed correctly and quickly by leading search engines. SEO will get your site listed on a multitude of search engines.

Read more about SEO and keyword relevancy on our Big Ideas Blog.

:: Campaign Strategy and Production

A poor idea can provide average results if it's executed flawlessly. A great idea can fail miserably if poorly executed. This is why we offer both Campaign Strategy and Campaign Production services.

For more information on campaign strategy, check out our Marketing Playbook.

:: Online Public Relations

Public relations are a key component of any marketing plan whether you're a multi-national corporation or a start-up. We offer content development and press release distribution that will bring your message to the marketplace without sounding self-serving or 'salesy'.

We also have the capability to track and analyze each of the releases' performance and to link key words to your website to increase traffic.

For an interesting PR strategy, check out our posting, "Political PR." You can also learn more by downloading our white paper, "Easy Marketing :: Online Public Relations".

:: Event Promotion and Exhibition

When you want to get face-to-face with your ideal buyers and the gatekeepers to the most lucrative channels, nothing beats a trade show or exhibition.

JDM has a suite of services to make you stand out from the crowd including:

• Online Registration
• Email Marketing
• Direct Mail Promotions
• Large-format Printing
• Creative Design
• Presentation Design and Production
• Promotional Materials Design and Fulfillment
• Post-show sales integration

Check out our blog posting entitled, "No One Can Resist a Monkey" if you're looking for event promotion inspiration or if you're looking for what NOT to do at the trade show, check out: "12 Trade Show Do's and Don'ts."

:: Research and Campaign Analysis

The Information Age has allowed marketing to be more trackable and therefore more accountable than ever before. The key to maximizing your marketing investment is information.

Our research and analysis techniques can help you answer key marketing questions like:

• What media is performing the best?
• What kind of marketing activity is most responsible for our new customers?
• Who are our target buyers and who are our actual buyers?
• What kind of marketing messaging and design resonates the best with our audience?
• What do our customers really think of our product or service?

Once you're running the kinds of campaigns that are trackable and accountable, the next step is correctly interpreting the results so that each campaign is better than the last.

For more information about correctly interpreting campaign results, check out our Big Ideas blog posting entitled, "Web stats, Cause or Effect?"