MARKETING PROGRAMS :: Incentive-Based Marketing Programs

At Justin Downey Marketing, we believe that marketing should be an investment, not a dreaded cost of doing business. We are so confident in our marketing services' ability to generate a positive return on investment that we offer a number of incentive-based marketing programs.

:: The Alignment Program

This program was developed to align our business with that of our clients'. It entails a 50% reduction in the initial marketing investment in return for a percentage of the revenue directly generated from our marketing activities.

This particular performance-based program is ideal for customers who sell a commoditized product or service. Our marketing activities are trackable and allow us to draw the dot-to-dot between the buyers first impression all the way to the purchase.

For some clients, such as law firms who provide a service, please see The Performance Program.

For more information regarding our Alignment Program, see our Big Ideas blog posting.

:: The Performance Program

This program entails a 50/50 payment structure where the second half of payment is paid only if our marketing activities succeed in achieving a specific goal on a specific timeframe that both JDM and the client have agreed upon in advance.

:: The Phased Payment Program

By structuring our engagement into phases the return on your marketing investment can be felt prior to entering the next phase of the marketing plan. This prevents any large, up front marketing investment that might effect a fragile cash flow.

This plan can is also a powerful way of breaking a large, integrated marketing plan into affordable, manageable pieces.

Our marketing programs are just our way of putting our money where our mouth is.

Contact Justin Downey Marketing today to see which marketing program works best for your business.